Hell On Wheels Performance Ltd. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Hell On Wheels Performance Ltd. is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.
• Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. .
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy . Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access to personal information that we hold about you.
• Right to Delete. You may have a right to request that we delete personal information we maintain about you.
• Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
• Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws.
• Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at sales@hellonwheelsperformance.ca or contact us at 16232 116 Ave NW, Edmonton, Alberta T5M 3V4

 

Shopify Consumer Privacy Policy

1. Introduction

This section of Shopify's privacy policy describes the Personal Data that Shopify processes (which may include collecting, organizing, structuring, storing, using, or disclosing) when you use or access Shopify Consumer Services, or when you interact with Merchants. Additionally, please review our overall privacy policy that applies to everyone whose information we process. If any provisions in this section of the policy conflict with provisions of any other Shopify privacy policy, the provisions in this policy will apply. Unless otherwise defined, capitalized terms used herein shall have the meanings given to them in the Consumer Terms of Service.

2. What Personal Data We Receive

We receive the following types of Personal Data when you interact with Shopify, Merchants, and/or use the Shopify Consumer Services:

1. Profile and Contact Information: We receive contact or other account profile information when you sign up for or interact with Shopify Consumer Services, which may include your name, shipping address, email address, profile picture, or other information you choose to provide us. We may link this information to the different devices or accounts you use when you interact with Shopify, Merchants, and/or use the Shopify Consumer Services.
2. Device Information: We receive information about the computers, phones, and other devices you use to interact with Shopify, Merchants, and/or the Shopify Consumer Services, including IP address (which may be used to determine general location), device identifiers, cookie IDs, the browser you use, your network connection, or other unique identifiers or device information.
3. Payment Information: We may receive payment information when you use Shop Pay or make a purchase through Shopify or Merchants, such as your payment card number and expiration date.
4. Use of Shopify apps and services: We receive information regarding your use of, or interactions with, our apps and services, whether or not you are logged in to Shopify, such as your interactions with Merchants in Shop, the store(s) you visit and purchase from, the products you view and purchase, the product reviews and ratings you post and share, your order history, the purchases where you use Shop Pay, your search queries, favorited stores and other activities related to the Shopify Consumer Services.
5. Activity with Merchants: When you browse or shop with Merchants, we receive information about your activity on such Merchant sites, whether or not you are logged in with Shop or Shop Pay on the Merchant store, including information about your browsing and search activity, the products and services you like, place in your cart or purchase, your billing and shipping information, transaction details and your payment information. When you interact with Merchants and their products as part of using Shopify Consumer Services, Merchants will have access to Personal Data about your interactions on Shop and other Shopify Consumer Services.
6. Settings and Privacy Preferences: We receive information about your settings and preferences on Shopify and our Merchants, as well as information about your browser and device privacy settings.
7. Communications with Shopify: We receive information, including message and email content, when you communicate with Shopify (such as for customer support inquiries, taking surveys, participating in promotions or research).
8. Social Network Accounts: If you choose to link, connect, or login to Shopify Consumer Services through a third party online service, you direct the service to send us certain information about you controlled by that service, such as profile information. This sharing is subject to the applicable privacy notices and your privacy settings of that service.
9. Email and Shopping Service Integrations: We receive information from email messages in the inboxes that you connect to your Shop account, and information from email messages you transfer to Shop to be included in your order history. We do not use this information for advertising or marketing purposes.

3. How We Use Your Personal Data

Shopify uses Personal Data for the following purposes depending on how you interact with us, which Shopify services you use, Merchants you visit, and based on your activity across all devices where you log in to or interact with Shopify, Merchants, and/or use the Shopify Consumer Services:

1. Provide, Improve, and Customize Shopify services: To provide customized and consistent shopping experiences across Merchant stores and the Shopify Consumer Services you use, including by displaying your purchase history and order status in one place, syncing your browsing and shopping activity and providing easy payment options when you shop. For example, we may help you quickly find a specific product on Shop that you were browsing previously on a Merchant store or we may suggest complementary products to items you've already purchased. We also use this information to improve Shopify services based on your use of Shopify Consumer Services and activity with our Merchant(s).
2. Track and Implement Your Settings and Privacy Preferences: To track and implement your settings and privacy preferences with Shopify and our Merchants.
3. Perform Product Research and Development: To develop, test, and improve Shopify services, including troubleshooting our products and services, developing new or improved Shopify services, and analyzing your use of and interactions with Shopify services and with Merchants.
4. Advertise, Market and Promote Shopify and Merchants: To market, advertise, and promote Shopify and Merchants on and off Shopify, including for personalized communications or advertisements relating to Shopify and Merchants on third-party services. You can opt-out of our use of your Personal Data to show you marketing and advertisements based on your interaction with different Merchants here.
5. Communicate with You: To communicate with you about Shopify services and your transactions, including about product updates, your account, and changes to our policies and terms. We also use your information to respond to you when you contact us.
6. Authentication, Integrity, Security, and Safety: To authenticate your account, provide a secure payment and shopping experience, and to detect, investigate, and prevent malicious conduct, fraudulent activity or unsafe experiences, address security threats, protect public safety, and secure Shopify services for you and our Merchants.
7. Legal Reasons: To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

When Shopify processes your Personal Data from Merchants you interact or shop with in order to help Merchants run their stores and to provide business services to our Merchants, we are acting at the direction of the Merchant, and the Merchants' terms of service and privacy policy apply—not Shopify's. For more information about how Merchants collect and use Personal Data when you visit and make purchases in their stores, review the Merchant's terms and privacy policy.

4. Third-Parties Who May Receive Personal Data

Depending on which Shopify services you use or interact with and Merchants you visit, Shopify may provide Personal Data to the following categories of third parties or in the following circumstances:

1. Vendors: Shopify works with third-party service providers to provide, support, and improve Shopify services and technical infrastructure, for business services, such as payment processing, including in relation to purchases made when you use Shopify services, and for marketing and business analytics.
2. Marketing, Advertising, and Analytics Partners: We may use third-party marketing, advertising, and analytics partners to deliver personalized advertising and to help us understand how people use or interact with Shopify services and our Merchants. These partners may receive information about your use of, or interactions with, Shopify services and our Merchants, including through third-party cookies or other technologies. For example, we may make information available to third-party advertising companies to serve you with relevant ads or content and to manage, improve and measure our advertising campaigns. Providing information to certain third parties for advertising services may be considered "sharing" or "targeted advertising," as defined by certain privacy laws that may apply in your jurisdiction. You can opt-out of our sharing of your Personal Data for targeted advertising here.
3. Change of Control: We may share Personal Data with actual or prospective acquirers, their representatives and other relevant participants in, or during negotiations of, any sale, merger, acquisition, restructuring, or change in control involving all or a portion of Shopify's business or assets, including in connection with bankruptcy or similar proceedings.
4. Legal Reasons: We may share Personal Data as needed to: (1) comply with applicable law or respond to, investigate, or participate in valid legal process and proceedings, including from law enforcement or government agencies; (2) enforce or investigate potential violations of our terms or policies; (3) detect, prevent, or investigate potential fraud, abuse, or safety and security concerns, including threats to the public; (4) meet our corporate and social responsibility commitments; (5) protect our and our Merchants and users' rights and property; and (6) resolve disputes and enforce agreements.
5. Sharing at Your Discretion: Where you provide your authorization, we share your Personal Data as described at the time of your authorization, such as when connecting with a Third Party Service.

5. Third Party Partners & Integrations

Parts of Shopify services may link to Third Party Services. Shopify doesn't own or control these Third Parties. When you interact with these Third Parties and choose to use their services, your use is subject to the privacy policies of those providers.

6. Your Privacy Rights and Choices

You may have certain rights to manage your Personal Data depending on where you live. To exercise any privacy rights available to you, please visit our privacy portal. Depending on your jurisdiction, the following rights may apply, subject to certain exceptions:

1. Access and Portability: Right to request access to your Personal Data.
2. Correction / Rectification: Right to correct inaccurate or incomplete Personal Data in certain circumstances.
3. Deletion / Erasure: Right to delete Personal Data about you.
4. Right to opt out of Sharing or Targeted Advertising: Right to direct us not to share your Personal Data with third parties for targeted advertising or to use information about your interactions with Merchants to show you targeted advertisements and marketing. To opt-out of having your Personal Data used for these purposes, visit our privacy portal.

Data subjects who are subject to the data protection laws of the European Economic Area, the UK, or Switzerland may have additional rights under applicable law, addressed below.

If you are a Shop user, you can also update your account information or request to delete your account directly through your in-app settings.

You may have additional rights with Merchants. For information and any choices related to how an individual Merchant enables Shopify to use your data, see that Merchant's site and policies.

7. Retention

We retain Personal Data for as long as we have an ongoing business need to do so (e.g., to provide the Shopify services to you and our Merchants, to comply with applicable legal, tax, or accounting requirements, for security and fraud detection or prevention, or in connection with backup or disaster recovery processes), unless a different retention period is permitted or required by applicable law.

The criteria used to determine our retention periods include the following:

1. The length of time we and our Merchants have an ongoing relationship with you and provide Shopify services to you (for example, for as long as you have an account with us or keep using our services or services offered by our Merchants);
2. Whether you modify or delete your information through your accounts;
3. Whether Shopify has a legal obligation to keep the data (for example, certain laws require Shopify to keep records of your transactions for a certain period of time); or
4. Whether retention is advisable in light of our legal position (such as in regard to the enforcement of our agreements, the resolution of disputes, the applicable statutes of limitations, litigation, or regulatory investigation).

8. How to Contact Us

To exercise your rights, please visit our privacy portal. For questions or concerns related to this Privacy Policy, you may contact us by visiting our overall privacy policy, under "How you can reach us."

9. Changes to this Privacy Policy

We may update this Privacy Policy periodically to account for changes in our processing of Personal Data, and we will post the updated Privacy Policy on our website, with a "Last Updated" date at the top.

10. European Data Subjects

This section 10 applies if the processing of your Personal Data is subject to the data protection laws of the European Economic Area, the UK, or Switzerland.

1. Our legal basis for processing your Personal Data: Our legal basis for processing your Personal Data to show you targeted advertisements is your consent. For information about our legal basis for other processing described in this Privacy Policy, please refer to our overall privacy policy.

2. Your rights in relation to your Personal Data: In addition to the rights noted in Section 6 above, you can exercise the following rights:

1. Objection to Processing and Restriction of Processing: Right to object to the processing of your Personal Data for certain purposes and to request the restriction of the processing of your Personal Data here.
2. Withdrawal of Consent: Right to withdraw consent where processing of your Personal Data is based on consent. If you withdraw your consent, this will not affect the lawfulness of any processing based on your consent before its withdrawal.